Privacy Policy

Last updated: 18 March 2025

Important Note: This Privacy Policy template is provided for general guidance only and is not intended as legal advice. If you require legal advice or are unsure about your specific obligations, you should seek qualified legal counsel to ensure your privacy practices comply with all relevant laws.

1. Introduction

1.1 Purpose of this Policy
This Privacy Policy explains how Commercial Bird Control (“we,” “us,” or “our”) collects, uses, and discloses personal information from individuals (“you” or “users”) who visit our website https://www.commercialbirdcontrol.com.au/ (“Site”) or use any of our related products or services (“Services”).

1.2 Agreement to Terms
By accessing or using our Site and Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with this policy, please discontinue use of the Site and Services.

2. Collection of Personal Information

2.1 Information You Provide Voluntarily
We may collect personal information directly from you when you:

• Sign up for an account or register on our Site.
• Subscribe to newsletters or complete any forms on our Site.
• Purchase or return products and services.
• Communicate with us (e.g., via email, phone, or social media).

This information may include (but is not limited to):

• Name, postal address, email address, and phone number.
• Payment details (e.g., credit/debit card information) for transactions.
• Other information you choose to provide (e.g., survey responses, user-generated content).

2.2 Information We Collect Automatically
When you visit our Site, we may automatically collect certain information through cookies, web beacons, or other tracking technologies, including:

• IP address, browser type, operating system, and referral URLs.
• Data on how you navigate and interact with our Site (e.g., pages viewed, links clicked).

2.3 Information from Third Parties
We may receive information about you from third parties, such as:

• Service providers who assist with payment processing, analytics, or advertising.
• Social media platforms (e.g., Meta (Facebook) or Instagram) when you interact with our content or grant us permission to access information.
• Other publicly available sources, where permitted by law.

3. How We Use Your Personal Information

We may use your personal information for purposes including, but not limited to:

1. Providing and Improving Services: 
   • To operate, maintain, and improve our Site and Services.
   • To process transactions (including payments and refunds) and fulfil orders.
2. Communications: 
   • To send you newsletters, updates, or marketing communications.
   • You can opt out at any time by clicking “unsubscribe” or contacting us at the details below.
3. Customer Support: 
   • To respond to enquiries, requests, or complaints and to provide general customer service.
4. Analytics and Personalisation: 
   • To understand how you use our Site and Services, enabling us to improve user experiences and offerings.
   • To personalise your experience, including targeted content and advertising.
5. Security and Fraud Prevention: 
   • To detect and prevent fraud, unauthorised activities, or other illegal activities.
6. Legal and Regulatory Obligations: 
   • To comply with legal obligations, respond to legal process, or enforce our legal rights.

4. Disclosure of Your Personal Information

We do not sell or rent your personal information to third parties. However, we may disclose information in the following circumstances:

1. Service Providers and Partners: 
   • To third parties who perform functions on our behalf (e.g., hosting, payment processing, analytics, advertising). These providers only have access to the information necessary to perform their services.
2. Advertising Platforms: 
   • To advertising networks and platforms (e.g., Google Ads, Meta (Facebook) Ads) for personalisation and targeting.
   • This includes Meta’s Conversions API (explained below) for server-to-server data transfers.
3. Legal Requirements: 
   • If required by law or court order, or to protect our rights, safety, or property (or that of others).
4. Business Transfers: 
   • In the event of a merger, acquisition, bankruptcy, or other business transaction, your information may be transferred as part of the assets.

5. Cookies and Tracking Technologies

5.1 Use of Cookies
We use cookies, web beacons, pixels, and similar tracking technologies to:

• Operate our Site and enhance functionality.
• Analyse usage trends and measure advertising performance.
• Remember your preferences and settings for future visits.

5.2 Types of Cookies

• Essential: Necessary for the Site to function properly (e.g., enabling secure login).
• Performance/Analytics: Help us understand Site usage and improve user experience (e.g., Google Analytics).
• Functionality: Remember user preferences and customise Site features.
• Advertising/Targeting: Allow us (and third-party ad networks) to deliver relevant ads to you.

5.3 Managing Cookies
Most browsers automatically accept cookies, but you can modify your browser settings to reject them. Disabling cookies may limit your ability to use some features of our Site. For details on managing cookies, visit https://www.allaboutcookies.org.

5.4 Cookie Consent Notice
When you first visit our Site, a pop-up or banner will inform you that we use cookies. By continuing to use our Site without adjusting your browser settings, you consent to our use of cookies.

6. Google Ads and Meta (Facebook) Ads

We use third-party advertising services (such as Google Ads and Meta (Facebook) Ads) to:

• Show you relevant ads on third-party websites.
• Perform remarketing based on your past visits to our Site.
• Measure and improve ad performance.

6.1 Google Ads and Google Analytics

We use Google Ads for remarketing, and Google Analytics for tracking user interactions on our Site. Google Analytics’ Advertising Features we may use include:

• Remarketing with Google Ads.
• Display Network Impression Reporting.
• Demographics and Interest Reporting.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on or adjusting your Google Ads Settings.

6.2 Meta (Facebook) Pixel, Conversions API, and Advanced Matching

We use Meta’s (Facebook) Pixel and Conversions API for various purposes, including:

1. Data Collection: 
   • Information (such as email addresses or phone numbers) may be hashed and shared directly from our servers to Meta’s servers.
   • This helps improve the accuracy of ad targeting and measurement.
2. Purpose: 
   • Optimise ad delivery, better understand how you interact with our ads and Site, and measure the effectiveness of our advertising campaigns (e.g., conversions, sales, etc.).
3. Security and Privacy: 
   • Hashed data is transmitted securely to Meta, where it may be matched to your Facebook or Instagram account.
   • Meta processes this data in accordance with Meta’s Data Policy.
4. Your Choices: 
   • You can adjust your Facebook ad preferences to limit certain types of ad targeting.
   • For more opt-out options, see the “Your Choices” section below.

7. Your Choices (Opt-Out)

7.1 Marketing Communications
If you no longer wish to receive our marketing or promotional communications, click the “unsubscribe” link in any email or contact us at info@commercialbirdcontrol.com.au.

7.2 Interest-Based Ads
You can often opt out of targeted ads served by third parties via:

• Network Advertising Initiative
• Digital Advertising Alliance (US-based but widely referenced)

7.3 Cookies
You can disable cookies via your browser settings; however, doing so may limit your use of certain features on our Site.

8. International Data Transfers

Your personal information may be transferred to and processed on servers located outside of Australia, where data protection laws may differ. We will take reasonable steps to ensure that such transfers are carried out in compliance with applicable laws and that your information remains protected.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from loss, misuse, unauthorised access, modification, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Retention of Personal Information

We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When no longer needed, we take steps to securely destroy or de-identify your personal information.

11. Accessing and Correcting Your Information

You have the right to request access to the personal information we hold about you and request corrections if it is inaccurate, out-of-date, incomplete, or irrelevant. To make a request, please contact us using the details below. We may charge a small fee to cover our costs of providing access, as permitted by law.

12. Complaints

If you have any concerns or complaints about our handling of your personal information, please contact us using the details below. We will respond promptly in accordance with the Australian Privacy Principles. If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC).

13. Contact Us

If you have questions about this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact our Privacy Officer:

Commercial Bird Control
Melbourne, Victoria, Australia
Email: info@commercialbirdcontrol.com.au
Phone: 1-300-313 887

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal or regulatory obligations, or for other operational reasons. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of our Site or Services after any changes constitute acceptance of those changes.

15. Acceptance of Terms

By using our Site or Services, you signify your acceptance of this Privacy Policy. If you do not agree, please discontinue use of our Site and Services. Your continued use following any changes to this policy will be deemed your acceptance of those changes.